This is similar to the ideas that were discussed at the Schnake Turbno Frank PR New Media University. Good advice!

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  Mandy Vavrinak says on November 17, 2009 at 5:15 pm | Permalink

  Wow, Patrick… I just spent the morning in a seminar devoted to this topic… and I have to say I rather agree with you. Gonna be thinking on the case studies mentioned this morning, your thoughts, and sharing soon at my blog.
  But bottom line… I think your take that companies need good communications policies, not just a social media update or add-on, is right on.

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patrick says on November 17, 2009 at 5:18 pm | Permalink

Thanks Mandy. I know there are some that don’t agree with it. But the smart people need to look at this from the 20009 foot view – not the 1000 foot view. I agree with what people are trying to accomplish – but I don’t ever want a client or employee to get screwed over because I limited them to a certain technology or platform.

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Erich Slipsager says on November 17, 2009 at 5:26 pm | Permalink

I completely agree. In a medium that becomes more ubiquitous within our lives on a daily basis – but is simultaneously an ever evolving/moving target – to set/define/constrain policy on anything other than plain old common sense is shooting yourself in the foot.

Good article.

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After attending the New Media University this morning, this was an interesting read. I think he has incredibly valuable points. HR and other policies should be more universal and timeless. No point getting trapped in trend policies or you will update them so often no one will know what they are and they lose all value. What do you think?

So many people have asked, at least someone answered.

Quite an interesting read. Though the positions I have held over the years very rarely called for dealing with this issue, I can see it being very important for a variety of fields.

Are you ever in charge of other people? You might have a team under you at work, or you might have to motivate people in a less formal capacity: perhaps in a volunteering role or in a community or religious organization.

We all know how hard it can be to motivate ourselves – motivating other people, and inspiring them to work jointly towards a goal, can be even trickier. Here are some thoughts on how you might want to go about it. First, a couple of points to be cautious about:

• The Carrot Is Always Better Than The Stick
  Some schools of thought – thankfully, ones which seem to be a bit outdated now – suggest that employers need to force their employees to work hard. This might be through constant checks, comprehensive rules, micro-management or all sorts of other time-consuming and ultimately unproductive methods.

  No-one is motivated by being bullied, or by being treated like an idiot. These methods may work in the short-term, but they build up long-term resentment. Do you really want employees who work grudgingly, and who have no loyalty to you and your company?

  The very essence of fear is negative and over time has diminishing effects as employees develop attitudes that lead to a decrease in quality, commitment, and productivity. (Evan Carmichael, How To Motivate Your Staff, Young Entrepreneur)

  
  
• Money May Not Be The Answer
  Most of us are motivated to some extent by financial reward – but hefty bonuses may not be the best answer. If you dole out a big bonus in 2009, people will expect the same in 2010 – and they’ll be disappointed if they don’t receive it.

  Schemes which involve commission, or performance-related pay, can have the side-effect of making people competitive to the point of deliberately undermining one another. They can also lead to employees cutting corners everywhere possible, to focus solely on meeting the conditions for an extra pay out.

Instead of ruling with an iron fist – or dishing out wads of notes – try these ways of motivating your staff or volunteers:

1. Say Thank You
   This is particularly important in a voluntary role, where there is no pay, but it’s also important in the workplace. Thank employees (or volunteers etc) for their contributions, on a regular basis. Make a particular point of thanking them for anything above and beyond the call of duty: perhaps one of your staff stayed late every night for a week to finish a project. Let them know that you noticed, and that you’re grateful.

Bring A Team-Wide Gift
An inexpensive gift for your team – such as a box of donuts, a selection of good chocolates, or a company lunch out – can be a great way to reward people and to make them feel appreciated. Unexpected gifts go a long way towards building a friendly and motivating office environment.

Consider A Results-Only Work Environment
You may have come across the term ROWE – Results-Only Work Environment. Some forward-looking companies are switching over to this work model, which asks employees to produce a certain amount of work (“results”) rather than asking them to work for a certain amount of time (the traditional 8-4 or 9-5, five days a week, model).

An easy way to try something similar might be to tell your team that if a certain milestone is reached by Friday lunchtime, everyone can have the afternoon off. (You might be surprised how productive people can be!)

Share Your Vision
It’s easy to feel isolated as a single employee or volunteer, separated from the big picture. Employees doing fairly routine tasks may not have much understanding of the role they’re playing within the company or team as a whole. Bring everyone together once in a while (ideally with some nice food or drink!) to share progress and explain how everyone’s actions are building to something greater.

Employees often feel strong fulfillment from realizing that they're actually making a difference. This realization often requires clear communication about organizational goals, employee progress toward those goals and celebration when the goals are met. (Carter McNamara, Basics About Employee Motivation, ManagementHelp.org)

Talk To Your Team Members
Make time to chat with your team members. Ask them about any concerns or problems that they have, and ask what would make their life easier. Often, quite simple, cheap things can be done that will really improve people’s day to day experience of work. If realistic changes are suggested, make an effort to put these into practice: this can generate a huge amount of goodwill. If you’re accommodating towards your team, they’re much more likely to go the extra mile for you.

Do you have to manage or motivate a team, whether at work, in school, or in a voluntary capacity? What tips would you add?

Written on 10/8/2009 by Ali Hale. Ali is a professional writer and blogger, and a part-time postgraduate student of creative writing. If you need a hand with any sort of written project, drop her a line (ali@aliventures.com) or check out her website at Aliventures.

Photo Credit: Kumar Appaiah

I think this is a great model for an office. Does anyone follow this? What have the results been?

You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But it can be difficult to figure out which among the more than 1,300 and counting of those tools to use.

Here, we cover the "tried and true" favorites of some of the industry's most expert users.

Far and away the most popular tool among our Rock Stars is TweetDeck, a desktop control panel that simplifies many of Twitter's functionalities so that you can optimize your time:

• Guy Kawasaki @GuyKawasaki "Cleanest interface, love that I can set a default response account as well as favorite/unfavorite tweets."
• Mack Collier @MackCollier "TweetDeck helps me keep track of the people I am following. I can create multiple groups...based on common interests, location, clients, etc. And it's also very easy to keep up with Twitter chats by creating a new column for a particular search term...Then I just follow the [term's] tweets in the new column! Very easy and efficient. And they've now added the ability to follow and unfollow anyone straight from the client, as well as favorite their tweet, send updates to Facebook, etc."
• Beth Kanter @kanter "I use TweetDeck on my laptop and home computer because of the groups function. I like to look at tweets by groups of friends from different perspectives. This helps me get a sense of what's happening across my network."
• C.C. Chapman @cc_chapman "Tweetdeck is a tool I can't live without. The group feature allows me to focus on the people I really must pay attention to online...it is what makes Twitter useful for me. When I'm at a conference I love it because of the search capability that allows me to get everything tagged with the conference hashtag in one column that I can check in on whenever needed. I also have Tweetdeck on my iPhone and that works great when I need to read what my friends are up to. The groups sync between computers and the iPhone so it is the same no matter where I am."
• Amber Naslund @AmberCadabra "I do most of my responding from TweetDeck, and I'm often conducting several different searches at a time to tap into particular conversations and see what's going on around the Twittersphere."

 CoTweet is the preferred choice for those with multiple users or accounts. It allows you to schedule future tweets, assign tweets for follow-up, track links, and monitor trends.

• Darren Rowse @ProBlogger "A Web-based client that I've found more and more useful the more active I am on Twitter with multiple accounts. I also love the advanced scheduling of Tweets that it allows."
• David Armano @Armano "The way it allows you to manage accounts and assign tasks is effective and fairly straightforward given how complex it could potentially be."
• Beth Kanter @kanter "I use CoTweet when I'm in the office and on the IT system. The main reason is that it doesn't require installing a client and that keeps IT happy! And while I use it for just my account, I love the feature where I can make annotations about the folks I'm talking to on Twitter."

 Another desktop client used by both Laura Fitton @Pistachio and Mari Smith @MariSmith is Twhirl, which is based on Adobe AIR and incorporates many features, including search, multimedia posts, and multiple account management. "I love the small amount of real estate it takes up on my desktop, the ease of looking up users, saved searches, and I especially love that users' real name are displayed," said Smith.

For those who want search capabilities without any downloads, there's Twitter Search, which in addition to search allows you to subscribe to an RSS feed for any query.

• Ann Handley @MarketingProfs "Twitter Search helps me monitor for mentions of "MarketingProfs" or "Marketing Profs" (with a space between the words). It's important for brands to monitor alternative spellings of their name. Twitter Search aggregates responses to or about MarketingProfs, so I can respond when anyone is talking to me or about me or about MarketingProfs. It's easy to use, I can access it anywhere, and I don't have to download anything cumbersome."
• Amber Naslund @AmberCadabra Twitter Search "by far...the most powerful bit about Twitter for those serious about using it for community building. I love that [search] is built into TweetDeck, but I often jump over to Twitter Search to do a quick lookup for fast-moving hashtags or other thoughts I'm seeing pop up in the stream."

 Guy Kawasaki @GuyKawasaki uses Twitterfeed, a tool for promoting blog posts and sending RSS feeds to Twitter, to incorporate RSS feeds into his tweets. "Everyone can use a little help to be interesting 24 x 7 x 365," he explained.

TwitPic is the favorite for sharing photos on Twitter. It allows you to post from its site, or from your own Twitter account or a mobile phone, by sending an email to a customized TwitPic address and including your tweet text in the subject line.

• Mari Smith @MariSmith "Though there are other photo apps for Twitter, this one gets the most click-throughs, and I love to use it with my iPhone and computer for sharing fun pics."
• http://twitter.com/Armano">David Armano It "provides one of the cleaner landing pages that a user comes to after you've uploaded a pic. Mobile support on most iPhone apps is fairly solid."

 Armano also uses Posterous for multimedia posts. "I have Posterous synced with Twitter so whenever I upload photos, videos, posts etc., Twitter sends traffic there automatically through a Tweet. As a destination, Posterous is clean, effective, and easy to navigate around," he said. Having approximately 20k followers, I usually get hundreds of visits to a specific upload on Posterous, which keeps track and even allows users to favorite or comment via their Twitter profile."

For posting video snippets, Laura Fitton @Pistachio said she prefers Seesmic and Qik.

And for audio voice messages, Mari Smith @MariSmith uses Utterli. "A quick phone call to Utterli, and it posts as a tweet. Love this for mixing up regular tweets!" she said.

The favorite URL shortener is Bit.ly, which helps conserve post space by condensing any link down to about 20 characters. It also keeps track of those links in real time and provides analytics on number of clicks, retweets, etc.

• Charlene Li @CharleneLi "I use...Bit.ly to track all of my URL tweets—it's doubly nice that it's built into TweetDeck."
• Ann Handley @MarketingProfs "It's really helpful in showing me which links resonate with my audience, and which don't."
• Laura Fitton @Pistachio particularly likes Bit.ly's bit.info bookmarklet for quick and easy access.

 For "keeping score" on all posted links, Guy Kawasaki @GuyKawasaki uses Tweetmeme, an aggregator that ranks the most popular links posted on the network. "Love that it resolves links no matter which shortener, the de-facto way to measure the quality of a Web page," he said. Note that Kawasaki is also an adviser to the service.

To return the favor of a follow in a timely fashion, heavily followed users turn to SocialToo.

• Ann Handley @MarketingProfs "There comes a point where it's overwhelming to research and follow everyone back individually, so I use an auto-follow tool. I can't say it's perfect, but since I believe that reciprocity is, in part, in the spirit of Twitter, I needed an auto-solution."
• Mari Smith @MariSmith "I auto-follow followers back using this platform, though I keep a watchful eye on who I'm following and sometimes turn this feature off then go back and catch up!"

 Among iPhone users, Tweetie is the preferred application for tweeting on the go.

• Ann Handley @MarketingProfs "I've downloaded tons of Twitter apps on the iPhone, and Tweetie is by far the most reliable and user-friendly for me. It has a nice built-in retweet feature, makes it easy to share tweets via email, and does a decent job of catching most responses. Not perfect… but it's the closest I can find to it in a Twitter iPhone app."
• David Armano @Armano "I especially like how the interface supports direct messages. I've never sent an accidental 'DM' that went public using this app. I also use the save-search-term functionality regularly, which is easy to add and delete. Favoriting tweets is also a breeze as is integration with Twitpic for photos, which I use regularly. I'm a heavy mobile Twitter user, and Tweetie meets my needs without overcomplicating."
• C.C. Chapman @cc_chapman "I love the simple, clean UI of it all, and it has never crashed on me."
• Guy Kawasaki @GuyKawasaki "For the life of me, I cannot figure out how it's so fast."

 Blackberry users Charlene Li @charleneli and Laura Fitton @Pistachio prefer TwitterBerry and UberTwitter, respectively.

Other popular mobile applications include the following:

• Social Scope, which Mack Collier @MackCollier loves because "it has separate tabs for all tweets, replies, DMs, and one for Facebook updates. And I can go in and add a new tab for any search term.... This is especially beneficial when I am at a conference and am on the go and want to keep up with the chatter about the event, or see where everyone is headed."
• Twinkle, which Ann Handley @MarketingProfs uses "for its 'near me' feature that can show you tweets from people within xx miles of you. That's kinda cool when you are traveling… or looking to organize a Tweetup."

 For a database of these tools and many more, check out oneforty.

Twitter can be a great way to build your business. Read Twitter Success Stories to see how 11 companies are achieving their marketing objectives, 140 characters at a time.

I have not tried CoTweet and it looks good. But I love my Seesmic and hate to give it up. Do people use more than one product to manage?

Very thought provoking.